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The truth? What I actually craved (and if I had to guess, what you crave as well) was simply permission. Permission to ease up, to ditch aesthetic-only wellness performance, to admit when life's weight feels like a ton of bricks; like your drink has already been overpoured and you’re over here just trying not to spill. I wanted to reach out for support and get truly noticed, rather than mumbling "I'm fine,” which we know very rarely means we actually are.
As a mom, a creator, and a business builder, that polished exterior was my go-to look all too often, even as I was completely breaking down on the inside. Digging into this even more, it became so obvious. This went beyond whatever filled my cocktail glass. Now, don’t get me wrong, balance is the whole point. I’m not trading my shaker and margarita glass for 24/7 meditation. The modern-day It Girl knows that a green juice at 8 AM and a spicy margarita at 8 PM can absolutely live in the same world (that’s how I like it, to be 100% transparent).
Honestly, this went from a cocktail recipe to a recipe for actually feeling okay again. I realized the 'It Girl' doesn't need to be the most perfect in the room – she just needs to be the most honest. I’m done with the pageant-perfect act, and I’m guessing you are, too. It Girl Wellness is my way of making sure none of us have to fake it ever again.
meet the founder
Jacqueline adelson
Founder & CEO, IT girl cocktails
ABOUT ME
It Girl Wellness started with a cocktail. Yes, girlfriend, a single cocktail sparked it all – if you don’t know, now you know. I had this wild idea for a ready-to-drink cocktail: something refined yet simple, thoughtful, and delicious. You know, an opportunity to take a deep breath at the end of the day. But girl, the day never really seemed to end.
But while I was deep in the trenches of building and developing the cocktail for It Girl Cocktails, I saw the drink itself acted more like a quick fix for what truly poked at me. I had an “OMG, what am I doing?” moment. A great cocktail is a vibe, but it’s not a coping mechanism.
the why
Mental health matters, period. That’s why I launched It Girl Wellness. Truth is, my mental health struggles peaked in college. Let me tell you, babe, the pressure was exhausting.
College-aged young women carry so much: demands to shine, the newly found freedom that’s shaken up with a shot of doubt, and the soul-crushing judging glances. We haven’t even touched on the constant comparison everywhere you look, imposter syndrome while scrolling, and standards that nobody (literally, nobody!) can meet. Oh, but wait! They’re all piling on at once. Success and confidence get all the top-shelf recognition, but the silent efforts to simply hold yourself together? Rarely mentioned.
Yes, initially, that cocktail was meant to be a pause to unwind. But I wanted something bigger; to create a brand that is a safe spot to land.
That’s why this evolved into It Girl Wellness. It’s a mental health and philanthropy initiative woven into everything we do. Through community-centered giving and raw, honest conversations, we’re supporting mental health organizations while creating a space where you can feel seen, supported, and a lot less alone. We’re just making sure the "wellness" part is actually real, not just something we’re performing for the grid.
I aim to talk about mental health in an honest way with no stiff lectures or showy vibes. Think of it like you’re confiding in a friend or aunt who truly understands – none of that “but mom doesn’t GET ME!!” energy. If this movement allows one girl to feel seen, heard, and valued on a hard day – then we’re succeeding.
the vision
It Girl Wellness is a movement grounded in honesty blended with kindness. We are officially redefining what it means to be an "It Girl."
Let's be real: an It Girl isn’t looking for perfection, and she definitely doesn’t have it all figured out. OMG, could you imagine the stress? The modern-day It Girl understands her right to chase her wildest dreams while also craving (and actually allowing – I know, right??) herself some downtime. She shows up in the middle of the chaos, and she knows that real poise and confidence don’t need to be the loudest in the room. She takes her life neat – no chaser, no hidden ingredients, just honest-to-goodness truth.
Whether it’s a pocket tee, a cozy sweatshirt, or a sticker for your water bottle (even the ones that still say 'Cocktails’ we love ourselves a vintage-y legacy vibe), It Girl Wellness offers that gentle safety net.
We're here for you on the "I'm taking over the world" days, but especially on the "I’m so drained I don’t want to do anything" days.
Especially those days.
the mission
At It Girl Wellness, giving back is never an afterthought. It’s an integral part of the mission.
Through It Girl Wellness, a portion of every purchase supports mental health organizations and initiatives because they show up for women every day, and we believe in showing up for them, too. It’s like that friend whom you know you can call at any hour of the night, and you’d do the same for them. We’re here to craft an elevated collection of lifestyle items that make you feel effortlessly cool, calm – yet bold – and truly seen, heard, and valued.
What we’re not here for: hustle culture, performative wellness routines, and critique disguised as “motivation” or “growth.” (Louder for the people in the back – we're so over that).
We're here to make raw talks on mental health the everyday norm and to encourage going easy on ourselves rather than beating ourselves up. Yup, that one hits. It Girl Wellness is about stirring up spaces where women lift each other up and slipping in daily reminders that proving your worth is never required.
It’s about always choosing you – forever and always.
It Girl Cocktails meet 🤝It Girl Wellness. Life’s Cocktail for Well-Being.
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